Mode changes can affect study results in a number of ways, therefore we have to take a cautious approach when examining how things have – or have not – changed since our last study on these topics in 2021. YouTube by and large is the most widely used online platform measured in our survey. Roughly eight-in-ten U.S. adults (83%) report ever using the video-based platform. However, TikTok didn’t always hold the influential position it occupies today. Its surge in global popularity is credited to its merger with Musical.ly, a platform that had carved out a niche in teenaged internet culture. With 406 million daily active users worldwide, up from 397 million in the second quarter of 2023, it is a hive of youthful activity.

It is distinguished by its ubiquity, since users no longer have to be at a desk in order to participate on a computer. Mobile services can further make use of the user’s immediate location to offer information, connections, or services relevant to that location. For example, Frank Body, a skincare brand, shares body positivity posts and thoughts on Tumblr. For businesses, Tumblr is useful for reaching audiences interested in very specific types of content.

Another study shows that 59% of users use it regularly to get the news. Yet another source says that 74% use it to get their news or headlines. And also, journalists make up almost 25% of all verified accounts on X. For organic engagement, we see that healthcare, restaurants, and finance verticals see the highest engagement rates. You can then cater your posts to the quality traffic you are getting to your page—sparking discussions and engaging back with individuals, encouraging marketing for businesses direct messaging, and more.

Viber prioritizes safety by using end-to-end encryption on all messages, offering “disappearing” messages, and allowing users to delete and edit any message. Quora is a platform where users can ask questions, provide answers, and engage in discussions on a wide range of topics. It allows users to save images and curate (or “pin”) them on virtual boards. Picsart is a photo and video editing app that allows users to share their creations with each other. With insights into your audience’s activity patterns, you can strategically time your posts to reach the most eyes and boost your visibility.

Users can record, edit, and combine videos and photos, add music, and share them on their feeds. Since their launch, Instagram Reels have been an excellent way for brands and creators to showcase their creativity and expand their audience reach. Naturally, with so many popular social media platforms, narrowing down the best ones for your brand can be difficult. On average, the platform attracts over 5 billion monthly visitors and offers various features to moderate a group. As a business, you can create a subreddit for your brand and use conversations there to foster an active community of loyal customers. TikTok is a social media platform where users create and share videos.

Caveats aside, this dataset indicates that there are now six social media platforms that each claim one billion or more monthly active users. Despite losing ground to competitor platforms like Instagram and TikTok, Snapchat remains one of the most heavily used apps among people younger than 25 — netting almost 494 million monthly users in 2023. Snapchat users frequent the app to share life updates and communicate with friends and family through images and video messages that have a 24-hour life cycle. Questions like these follow small businesses and corporate marketing teams alike. To help you decide which social networking platforms will be right for your brand, we’ve listed our top picks for the social media sites you should prioritize in 2023. Twitch, a leading live streaming platform, primarily known for video game broadcasts, boasts over 140 million monthly active users.

Its focus on security has drawn more customers over the years, especially when WhatsApp announced changes to its privacy policy that would allow it to share information with parent company Meta. The TikTok algorithm prioritizes engagement, as well as video watch time — so it’s important to hook viewers in from the first few seconds of your video. The cost of Instagram ads is generally higher than on Facebook, but the good news is that organic reach is also higher.

It’s also whether the social networking site is a right fit for your business and you. To make things easier, we researched and compiled information about the top social media sites in 2024. We recommend reading through this list to learn more about the social media apps that might be great for your brand. And remember, you don’t have to be on every social media site to have a successful brand. Likee is a social media platform that allows users to create and share short videos with various visual effects and music. It has gained popularity worldwide, particularly in Asia and Latin America, providing a platform for expressing creativity and connecting with others.

This level of personal engagement makes it a prime platform for businesses to reach and resonate with a younger audience. Moreover, businesses can effectively leverage Pinterest’s advertising platform. Comprising promotional Pins and interest-based user targeting, Pinterest allows companies to reach potential customers more effectively.

Like WhatsApp and Telegram, Viber is primarily a messaging and calling app, so the content that performs best on it applies to the customer experience. For example, sending promotional messages to opted-in customers, providing customer support through messaging or voice calls, or sharing event details and business updates. LinkedIn is a professional social networking platform known for its focus on career development, job searching, recruitment, and professional networking. The platform’s features include job postings, company pages, professional profiles, groups, and more. Twitter is a popular platform for news, entertainment, and personal expression. The site allows users to share short 240-character messages, or “tweets,” with their followers.

WeChat, developed by the Chinese company Tencent, is the most popular mobile social media platform in China, frequently accessed by 73.7% of internet users. Globally, WeChat is anticipated to reach a staggering 1.671 billion active monthly users. YouTube commands a large share of the online video-sharing market, boasting over two billion active monthly users and featuring at least one billion hours of content viewed daily. Given these statistics, businesses looking to captivate audiences through video content should seriously consider YouTube.

Advertisers can craft focused, efficient campaigns by incorporating Pinterest’s data insights and targeting options. With over 3.03 billion monthly active users worldwide, Facebook continues to be a vital platform in the social media landscape in 2024. Its diverse user demographics make it an ideal platform that can benefit virtually any business. In this guide, we’ll explore the top 15 social media platforms relationalhealingpodcast.com to help your business succeed and how to determine when it’s time to shift your focus. With the constant evolution of social media, it can be challenging for brands to stay on top of trends and select the most effective platforms for their goals.

Find out which of these top social media platforms will work best for your audience. Think of it as a mix of a social networking site and blogging platform. It’s similar to Facebook, and users can like, share, and comment on posts.

Specifically, we ranked the most popular social media networks based on number of users and monthly traffic data. LinkedIn has been somewhat of a dark horse among social media platforms. While many may not initially have expected a career-focused social platform to take off, it has become one of the more popular and engaging platforms, with a vast and influential community of professionals. In this article, we’ll look at the leading social media platforms, giving a quick overview of what they are before exploring what types of businesses might find them most useful. Social media is everywhere, but not all platforms work for every business.

Twitch has become a central hub for the gaming and esports communities. It’s a place where many professional players, teams, and tournaments use it to broadcast their matches. Twitch’s success is driven by its community-driven approach, allowing creators to build a dedicated following and earn money through subscriptions, donations, and sponsorships. The aim is to engage with members in the respective subreddits by asking and answering questions, sharing tips and resources, and participating in discussions.